Kolkata-based Anandabazar Patrika Group (ABP) is one of India’s largest and oldest media houses and owns several television and online channels and newspapers, including the flagship The Telegraph.

To mark their centenary this year, ABP Group has launched an audacious new campaign with the tagline "Curiosity questions answers" that seeks to capture their unspoken essence of curiosity and questioning.

Conceived by one of India’s best-known creative directors, Agnello Dias, and directed by award-winning film director Ashim Ahluwalia of Future East, the integrated campaign is led by a film and supported by print and outdoor components.

The 3-minute-long campaign film brings to life the idea of “curiosity” through a surreal and magical fable told through the eyes of a child. Shot in the remote parts of Bengal and Jharkhand, the film is raw and real.

This professional campaign titled 'Curiosity Questions Answers' was published in India in June 2022. It was created for the brand ABP Group by ad agency: Future East. This integrated medium campaign is related to the media industry and contains 1 media asset. It was submitted 10 months ago.

Credits

Client: ABP Group
Campaign Title: ABP Centenary Campaign
Production Company: Future East
Creative Director: Agnello Dias
Director: Ashim Ahluwalia
Art Directors: Hetal Ajmera – Sharpener Design
Copywriters: Agnello Dias, Lata Vasudevan Bagchi